Akamai Announces Media Framework for Adobe® Flash® Player Compatible Video Technologies
Akamai Technologies, Inc. (NASDAQ: AKAM), the leading global service provider for accelerating content and applications online, today announced its Akamai Media Framework for Adobereg; Flashreg;. The Framework is designed as a valuable resource to help developers start building video players in Adobe Flash Professional software. The Akamai Media Framework for Adobe Flash Professional software enables the creation of video player applications for streaming and progressive download for content created in Adobe Flash player compatible video, Adobe Flex®, and Adobe AIR™.
The Framework leverages best practices and open technologies to simplify the often complex task of creating video player applications. A code-based foundation for a fully functional media player allows interactive developers and sites to focus resources on designing a custom branded player that reflects their needs and business strategies. The Framework provides turnkey support for industry standards such as Media RSS and offers media companies a standardized way to publish and deliver media content to their own site as well as to distribution partners. By taking advantage of the combination of the Framework, deployment techniques, and the Akamai delivery network, customers can quickly implement a world-class solution for delivering Flash player video content and provide users with a consistent, high-quality experience.
"As media companies start executing strategies to turn their media assets into offerings that attract consumers and advertisers en masse, they see competitive advantage in enhancing the player to create an experience that is unique to their content," said Bill Wheaton, Vice President of Digital Media, Akamai Technologies. "This toolset is a resource for the community that improves the overall process from start to finish." The video player application is at the center of many media companies' digital distribution strategy. Companies need to implement complex, visually stimulating players that reflect their brand. What's not apparent to the consumer is that these players also need to support a seamless production and content distribution workflow as well as monetization through things such as video advertising. This gets more complex around syndication. With the Media Framework, Akamai is providing a solid foundation to help companies deliver a video player that takes care of the nuts and bolts and allows them to focus on providing a great media experience that consumers will enjoy.
"As the demand for Internet video accelerates, more and more companies are looking for better ways to create customized branded video experiences," said Kevin Towes, product manager for Flash Media Server at Adobe. "Akamai is providing a valuable resource that will help the Flash community get a jump start on developing customized video experiences based on standards and best practices. This framework will enable the community to easily and quickly bring robust and innovative video experiences for Flash to market."
"Developing a video player based on the Akamai Media Framework for Adobe Flash was a breeze and allowed Adveno to focus on our client’s needs instead of the technical minutia usually associated with video application development," said Robbie Cohen, CEO, Adveno. "The Framework shortened our development cycles from weeks to days, allowing us to focus on extending the player functionality with little effort, delivering a powerful video experience to the end user. Adveno was also able to leverage the robust functionality of Akamai Stream OS and Media RSS services to create an automated, efficient workflow for our clients to organize, publish, and update their media content to targeted video players. Stream OS lets us provide detailed metrics on video consumption patterns and distribution across a wide range of sites."
Framework for Adobe Flash Player Video Content
Akamai and Adobe have collaborated on developer tools that will simplify the task of creating Flash Player compatible video player applications for delivering content. The goal of this Framework is to provide a foundation from which customers can quickly implement a sophisticated video player that can easily support advertising integration as well as automated workflows for publishing and syndication. The Media Framework is available at www.akamai.com/mediaframework_flash
Akamai® is the leading global service provider for accelerating content and applications online. Thousands of organizations have formed trusted relationships with Akamai, improving their revenue and reducing costs by maximizing the performance of their online businesses. Leveraging the Akamai EdgePlatform, these organizations gain business advantage today, and have the foundation for the emerging Web solutions of tomorrow. Akamai is "The Trusted Choice for Online Business." For more information, visit www.akamai.com.
Akamai Statement Under the Private Securities Litigation Reform Act
The release contains information about future expectations, plans and prospects of Akamai's management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, the effects of any attempts to intentionally disrupt its services or network by unauthorized users or others, failure to have available sufficient transmission capacity, a failure of Akamai's network infrastructure, future changes in the relationship between Akamai and SAP, and other factors that are discussed in the Company's Annual Report on Form 10-K, quarterly reports on Form 10-Q, and other documents periodically filed with the SEC.
Adobe, Flash, Flex, AIR, and Macromedia are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.