Selevision Enhances Delivery of Digital Content in MENA with Over-the-Top Network Supported by Akamai and du

"Our partnership with du and Akamai ensures that Selevision customers are always satisfied with the quality OTT experience that we provide. In fact, 95% of Selevision subscribers continue to use our OTT service after trying it for the first time."

Ammar Al Hares , COO , Selevision

The Situation

Founded in 2002 and headquartered in the Kingdom of Saudi Arabia, Selevision is a leading on-demand service provider, capable of delivering up to 400 channels, in both HD and SD. In partnership with Arabsat, it has successfully brought the first Hybrid Broadcast Broadband TV (HbbTV) technology and services to the MENA region through its datamena broadcasting services company. Selevision offers its audience an unparalleled user experience with its exclusively engineered services that include Video on Demand (VoD), Live TV, a fully advanced Electronic Programme Guide and an instant catch-up service. These services are all available on Selevision's units, as well as on any connected devices such as set top boxes, connected TV and smart devices.

The Challenge

When it comes to over-the top (OTT) subscription services, consumers insist on a broadcast-quality experience. According to Ammar Al Hares, COO at Selevision, “Delivering high-quality HD content requires high bandwidth; however, this is not always as readily available to everyone in the Middle East and North Africa. Broadcast is the benchmark for quality – nothing else will suffice.”

The Goals

Selevision had to meet two key requirements in order to support its objectives: 

  • Support bandwidth requirements. The company needed to partner with network operators in the Middle East and North Africa (MENA) region, while supplementing its OTT network with a quality content delivery network.
  • Satisfy subscriber and content owner expectations. Selevision was obligated to ensure that content delivered via its OTT network was of broadcast quality.

Why Akamai and du

Collaborating to Create a Stable Infrastructure

In order to bring its vision to life, Selevision had to partner with providers that not only had brilliant capabilities, but also similar aspirations of delivering quality content to consumers across the MENA region. By collaborating with du, the region’s fastest growing telecommunications provider and Akamai, a leader in OTT video delivery, Selevision gained two partners that share its vision and can also deliver against the technical requirements. 

Selevision selected du’s IP transit service – part of the datamena ecosystem – to capture and ingest content, benefiting from low-latency access to local, regional and global hubs. Akamai’s Adaptive Media Delivery service is the complementary service charged with delivering content to Selevision audiences. 

Together these services form the backbone of Selevision’s pan-MENA OTT network. 

“We needed reliable partners. The entire chain had to be complete, otherwise the service would not live up to subscriber expectations,” explains Al Hares.

Ensuring Consistent Quality of Experience 

Now when Selevision subscribers access TV or movies via devices such as smartphones, the experience is always one of a high quality. Video playback is smooth – with no buffering or lags – and streams are delivered without delay. In fact the subscriber experience is the same as if watching the content on TV. "Through our collaboration with du and Akamai, we can ensure a seamless experience for our valued subscribers accessing restart TV, Catch-up TV and our on-demand services. They do not even realize they are being served over IP instead of satellite,” says Al Hares. 

According to Al Hares, a worldwide study found that 60% of those who tried an OTT service were not satisfied because of the poor quality. “Our partnership with du and Akamai ensures that Selevision customers are always satisfied with the quality OTT experience that we provide. In fact, 95% of Selevision subscribers continue to use our OTT service after trying it for the first time,” shares Al Hares.

Partnering for Success

As Al Hares explains, Akamai plays a critical role assisting Selevision with the delivery of its vision for a pan-MENA OTT network. “We can easily convince content owners to join our line-up when they hear that Akamai will be delivering their content. Additionally, with datamena, we are able to take advantage of an all-in-one data center comprising a range of du and Akamai solutions and services that are relevant to the experience we want to deliver to our customers. du and Akamai are far more than just suppliers to us – they are valuable partners.”

About Selevision

Selevision, a wholly owned operating subsidiary of Khusheim Holdings, is a leading Saudi based Technology and Service provider for the global broadcast industry, and multi-platform Entertainment company which delivers premium content to customers across the Middle East and North Africavia Transactional Video On Demand and Subscription Video On Demand in addition to the Live TV, Restart TV and Catch-up TV. 

The Company has secured agreements with global content owners, developers and distributors and leading regional media operators such as Hollywood's major studios including Disney Media Distribution, Paramount Pictures, NBC Universal, The Twentieth Century Fox, Sony Pictures, Warner Brothers and a broad selection of the best content from Bollywood and the Middle East. 

Its B2B offerings span the range of Hybrid Broadband Broadcast TV (HbbTV), Content Delivery Systems, Targeted Advertising and Monitoring Platforms, set top boxes, and Electronic Programming Guides.

Selevision is headquartered in the Kingdom of Saudi Arabia with development and sales offices in the United Arab Emirates.

About du

du is one of the fastest growing telecommunications service providers in the Middle East region. The company started operations in 2007, offering mobile and fixed telephony, broadband connectivity and IPTV services. Today, du serves more than 7.5 million individual customers and over 80,000 businesses in the UAE. du also provides carrier services for businesses and satellite up/downlink services for TV broadcasters. 

du is 39.5 percent owned by Emirates Investment Authority, 20.08 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining by public shareholders. Listed on the Dubai Financial Market (DFM), the company trades under the name ‘du’.

About Akamai

Akamai secures and delivers digital experiences for the world’s largest companies. Akamai’s intelligent edge platform surrounds everything, from the enterprise to the cloud, so customers and their businesses can be fast, smart, and secure. Top brands globally rely on Akamai to help them realize competitive advantage through agile solutions that extend the power of their multi-cloud architectures. Akamai keeps decisions, apps and experiences closer to users than anyone — and attacks and threats far away. Akamai’s portfolio of edge security, web and mobile performance, enterprise access and video delivery solutions is supported by unmatched customer service, analytics and 24/7/365 monitoring. To learn why the world’s top brands trust Akamai, visit,, or @Akamai on Twitter. You can find our global contact information at