is a leading European online retailer selling a wide range of technology, home electricals and appliances, from home cinema systems to fridge freezers it has thousands of products to choose from. All with free and next day delivery available.

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Online electricals retailer, was founded in 2000 by John Roberts following a £1 bet in a Bolton pub. Roberts remains an Executive Director of the company today, while former COO, Steve Caunce was appointed CEO in February 2017.

Formerly known as Appliances Online, the company rebranded in 2013 to become and the current logo was born. In the same year they aired their first TV advert, and reached 1 million Facebook likes.

In February 2014 the company floated on the London Stock Exchange as AO World. was launched in Germany in 2014, with following in 2016. 2016 also saw the opening of an 84,000 square metre, purpose-built HQ located in Bergheim. stocks over 6000 products and delivers millions of electricals every year from its 740,000 sq. ft. warehouse in Crewe.’s user-friendly website aims to provide helpful and impartial information on all of its products, and is able to price match any retailer stocking the same products. also offers customers free and next day delivery on thousands of products, as well as installation and recycling.