Akamai enhances user experience and security for FabFurnish

Fabfurnish Customer Testimonial
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“Akamai’s scale and platform reliability helps us to deliver user experience as promised regardless of traffic conditions. Its security capabilities help us to protect against web attacks and data thefts ensuring business continuity."

Ashish Thapliyal , Chief Technology Officer , FabFurnish.com


FabFurnish.com is India’s leading online home store with the widest range of assorted home furniture, furnishings, décor’ and kitchenware from over 500 world-class brands. FabFurnish stands apart through its grand assortment of over 100,000 products that define modern trends in home design. It offers pan India shipment, varied payment options and excellent customer service.

Why does user experience matter to Fabfurnish.com?

End users expect rich experience while shopping online. They like to see multiple high quality images of different products. This cannot be compromised when the images are being delivered to multiple devices across different networks and platforms. Online buyer’s research before transacting – on many occasions, this research is spread across multiple but short interactions.

It’s critical to deliver high performance experience every second that a user spends on FabFurnish. Great user experience strengthens the brand, in the same way a good showroom and location does for a brick and mortar retailer.’’ explains Ashish Thapliyal, CTO of FabFurnish.com

The Goals

Fabfurnish needed to meet two key objectives:

  • Deliver superior web performance in any traffic condition: Fabfurnish has users across India on different networks and connection speeds and it needed to offer superior web performance as it believes that user experience and performance directly impacts conversion and transactions.
  • Ensure web application security: Fabfurnish needed protection against web attacks and data theft.

Why Akamai?

Guaranteed Performance and Availability:
FabFurnish has users from all across India on different networks and connection speeds, as such, scale and reliability is critical to ensure that it offered the same user experience to every user regardless of any traffic conditions. According to Ashish, “The reason to work with Akamai is because of the breadth of solutions and experience that FabFurnish can tap into. Another important reason to go with Akamai is because of the scale and reliability of the Akamai platform.

Safeguard Data and Applications:
With the growing number of users, it was important for FabFurnish to maintain uptime and protect its web properties from malicious web attacks. “Akamai’s security offering helps us protect the website from security attacks and data theft ensuring we maintain business continuity and compliance,” explained Ashish.

About FabFurnish

FabFurnish.com is India’s leading online home store with a wide range of assorted home furniture, furnishing, décor and kitchenware. FabFurnish caters to the young, urban and aspirational consumers who seek to flaunt their cultivated taste for home and lifestyle. It offers a grand assortment of more than 100,000 products from over 500 world-class brands that define modern trends in home design. FabFurnish has a hybrid business model with partner showrooms in Delhi NCR and Bangalore.

About Akamai

Akamai secures and delivers digital experiences for the world’s largest companies. Akamai’s intelligent edge platform surrounds everything, from the enterprise to the cloud, so customers and their businesses can be fast, smart, and secure. Top brands globally rely on Akamai to help them realize competitive advantage through agile solutions that extend the power of their multi-cloud architectures. Akamai keeps decisions, apps and experiences closer to users than anyone — and attacks and threats far away. Akamai’s portfolio of edge security, web and mobile performance, enterprise access and video delivery solutions is supported by unmatched customer service, analytics and 24/7/365 monitoring. To learn why the world’s top brands trust Akamai, visit www.akamai.com, blogs.akamai.com, or @Akamai on Twitter. You can find our global contact information at www.akamai.com/locations.