FabFurnish.com is India’s leading online home store with the widest range of assorted home furniture, furnishings, décor’ and kitchenware from over 500 world-class brands. FabFurnish stands apart through its grand assortment of over 100,000 products that define modern trends in home design. It offers pan India shipment, varied payment options and excellent customer service.
End users expect rich experience while shopping online. They like to see multiple high quality images of different products. This cannot be compromised when the images are being delivered to multiple devices across different networks and platforms. Online buyer’s research before transacting – on many occasions, this research is spread across multiple but short interactions.
“It’s critical to deliver high performance experience every second that a user spends on FabFurnish. Great user experience strengthens the brand, in the same way a good showroom and location does for a brick and mortar retailer.’’ explains Ashish Thapliyal, CTO of FabFurnish.com
Fabfurnish needed to meet two key objectives:
Guaranteed Performance and Availability:
FabFurnish has users from all across India on different networks and connection speeds, as such, scale and reliability is critical to ensure that it offered the same user experience to every user regardless of any traffic conditions. According to Ashish, “The reason to work with Akamai is because of the breadth of solutions and experience that FabFurnish can tap into. Another important reason to go with Akamai is because of the scale and reliability of the Akamai platform.”
Safeguard Data and Applications:
With the growing number of users, it was important for FabFurnish to maintain uptime and protect its web properties from malicious web attacks. “Akamai’s security offering helps us protect the website from security attacks and data theft ensuring we maintain business continuity and compliance,” explained Ashish.
FabFurnish.com is India’s leading online home store with a wide range of assorted home furniture, furnishing, décor and kitchenware. FabFurnish caters to the young, urban and aspirational consumers who seek to flaunt their cultivated taste for home and lifestyle. It offers a grand assortment of more than 100,000 products from over 500 world-class brands that define modern trends in home design. FabFurnish has a hybrid business model with partner showrooms in Delhi NCR and Bangalore.