improved its site performance, site availability by 100% and boosted website traffic growth using Akamai's Web Experience Solution

" firmly believes that Akamai’s versatile solutions and technical support have provided us with a significant edge towards delivering a highly qualitative online experience for our customers"

Amit Shrivastava , Senior Vice President , Technology,

The Situation, is India’s first and largest holiday information portal powered by India’s first and largest traveller community. Its purpose is to unleash the power of user opinions to create a smarter Indian traveller. has about 30000 Indian hotels & 1300 Indian destinations listed on the website, which is used by 50 Lac Indian travellers every month. For it was extremely important to have a website that did not load the origin server, increase website performance for end user transactions, manage traffic growth to the site more effectively and provide a more enjoyable online experience for its users. The site had been experiencing exponential traffic growth which was affecting its web performance. The team felt the need to support growing traffic volumes and address unpredictable traffic spikes while providing users with a fast and more engaging web experience in order to retain their brand value and leadership position.

The Challenge

By late 2012, exponential growth in traffic was impacting website performance. Hence, the internal team felt the need to support growing traffic volumes, address unpredictable traffic spikes and provide users with a fast and more engaging web experience to retain their leadership position.

The Goals’s website needed the following:

  • Maintain reduced load on the origin.
  • Improved website performance for end user transactions.
  • Manage traffic growth to the site more effectively and in a seamless manner.
  • Provide users with a holistic, enjoyable online experience.

Why Akamai

A Proven Technology

Akamai Web Performance Solutions are designed to address the challenges of end users accessing online portals from across various devices. It is built over the Akamai Intelligent platform. This is a unique, globally distributed content delivery network (CDN) of more than 120,000 servers, spread across 1,100 networks in about 80 different countries. This gives it the added edge of consistent web performance for global end users.

Plus, the Akamai Web Performance Solutions enable enterprises to extend their websites to the Akamai EdgePlatform, thus, bringing content close to end users. The result for has been superior website performance, greatly increased scalability and higher availability.

Range of Benefits also benefitted from Akamai’s technical support services, which are dedicated to supporting and providing a client with an accurate picture of the current state of their online properties in real time. Through continuous monitoring and analysis, a client is ensured high value input at all levels as well as around the clock. For instance, a customer may leverage the Akamai Luna Control Portal, which is an interface provided to monitor its site traffic and bandwidth offload as well as check site and viewer intelligence, which are data points essential to a firm’s investment and business overall.

Tangible Results

Akamai Technologies has been able to absorb and deliver traffic from its edge servers and, in the process, reduced the load on‘s origin. After implementing Akamai’s Web Performance Solutions, site performance and site traffic improved significantly, while ensuring 100% site availability and stability.

About Akamai

Akamai secures and delivers digital experiences for the world’s largest companies. Akamai’s intelligent edge platform surrounds everything, from the enterprise to the cloud, so customers and their businesses can be fast, smart, and secure. Top brands globally rely on Akamai to help them realize competitive advantage through agile solutions that extend the power of their multi-cloud architectures. Akamai keeps decisions, apps and experiences closer to users than anyone — and attacks and threats far away. Akamai’s portfolio of edge security, web and mobile performance, enterprise access and video delivery solutions is supported by unmatched customer service, analytics and 24/7/365 monitoring. To learn why the world’s top brands trust Akamai, visit,, or @Akamai on Twitter. You can find our global contact information at