The Absolut Company

The Absolut Company Harnesses Akamai's Unique Technologies and Expertise to Better Penetrate the Chinese Market

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“To address the unique Internet performance issues in China and get Absolut ‘next door’ to potential customers, we call upon Akamai’s expertise and its China CDN service.”

Fredrik Lagertrad , Digital Manager , Absolut

The Situation

When your product is available in 126 countries and has ranked among the top 10 in its category since 1994, you’re in an enviable position. And you’re also The Absolut Company, the producers of Absolut Vodka. The company’s vodka is set apart by its distinctive brand name, iconic bottle, and premium quality.

The Challenge

In spite of having a presence in China for 15 years, Absolut was unfamiliar to a majority of potential Chinese customers.

The Goals

To make greater inroads with this market, The Absolut Company came up with a marketing strategy to convey the vodka culture in an eastern country involving giant revolving billboards, print ads, and a Chinese website hosted out of Sweden.

Why Akamai

To deliver content in China, you need knowledge of the China Internet infrastructure. To that end, the local knowledge of Akamai’s China CDN team is key.

About Akamai

Akamai secures and delivers digital experiences for the world’s largest companies. Akamai’s intelligent edge platform surrounds everything, from the enterprise to the cloud, so customers and their businesses can be fast, smart, and secure. Top brands globally rely on Akamai to help them realize competitive advantage through agile solutions that extend the power of their multi-cloud architectures. Akamai keeps decisions, apps and experiences closer to users than anyone — and attacks and threats far away. Akamai’s portfolio of edge security, web and mobile performance, enterprise access and video delivery solutions is supported by unmatched customer service, analytics and 24/7/365 monitoring. To learn why the world’s top brands trust Akamai, visit www.akamai.com, blogs.akamai.com, or @Akamai on Twitter. You can find our global contact information at www.akamai.com/locations.