Live video streaming is an excellent tool for content distributors and other organizations seeking to excite their audience and engage actively with them through live events or linear TV. [Live video streaming allows you to connect with audiences in real-time, ensuring that your brand stays visible, while real-time analytics can provide you with an opportunity to learn how to stream video in the manner most suitable for your customers].
Because audience composition and behavior is difficult to predict, implementing live video streaming is never simple. Delivery of live video streams can be complicated because of the diversity of platforms, access networks and streaming formats competing in today's online media ecosystem. Consumers expect consistent high quality performance and availability wherever, whenever and on whatever device they choose. And it is now more challenging than ever to ensure an enjoyable, glitch-free viewing experience online—especially when streaming live.
If audience turnout exceeds server capacity, users can be shut out of a live video streaming event, incapable of accessing your content and left with a negative impression of your company. Even if your servers are able to handle the demand, video performance can suffer as a result of network congestion, latency and packet loss, forcing your audience to disengage and pursue better video quality elsewhere.
Akamai, a leader in the content delivery industry with over a decade of experience in streaming media, knows how complex live video streaming can be. Let us provide you with the scalability, reliability and technology you need to ensure that your viewers are never disappointed.