Internet Retailing

Internet Retailing: Protecting Personal Data While Enhancing Customer Engagement


Learn how to better manage PII to boost loyalty and retention

Customer data is the heart of digital retail. It allows brands to better engage customers throughout their buyer’s journey, fostering brand loyalty and ultimately driving revenue.

But in order to build and maintain customer loyalty, brand trust is critical. Brands must prioritize data security and consent management without compromising customer experience.

This new white paper from Internet Retailing and Akamai covers a range of customer identity topics, including:

  • Overcoming consumer registration challenges and data silos
  • How to action data privacy security and compliance without sacrificing experience
  • How your industry peers manage customer data and the challenges they face
  • Key customer identity management strategies to adopt for the future

Download this new white paper today, compliments of Akamai.

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