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Kim Salem-Jackson

Executive Vice President and Chief Marketing Officer

Kim Salem-Jackson, EVP, Chief Marketing Officer
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Kim Salem-Jackson is Executive Vice President and Chief Marketing Officer, leading Akamai’s global marketing efforts including brand, purpose, corporate communications, product marketing, field marketing, and digital marketing, as well as the company’s customer enablement programs.

Salem-Jackson is a data-driven, global marketing executive whose 20-plus-year career has been focused on activating marketing as a growth engine and amplifying marketing’s impact on the business. She is passionate about advanced analytics and data science, and using that data to achieve optimal marketing efficiency. Previously, she served as Akamai’s Senior Vice President, Global Marketing & Corporate Communications, where she led global field marketing, customer marketing, channel marketing, events, corporate communications, and the sales development organization.

She is passionate about developing and leading high-performing, purpose-driven teams. She helped lead the launch and adoption of Akamai’s enriched mission and purpose, driving commitment to shared values both in market and within the company. She is a 2021 CMO Award winner.

Salem-Jackson also serves on the board of directors of the Akamai Foundation. She earned a Bachelor of Arts in Journalism and Mass Communications from the University of South Carolina.

Posts by Kim Salem-Jackson

A CMO’s Perspective: Why This Moment Matters in the AI Era

Akamai’s CMO describes how the company is radically rethinking and extending the systems needed to unlock AI's true potential.

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Akamai Blog | Exceptional Brand Experiences Go Far Beyond the 30-Second Super Bowl Ad

Super Bowl LVI is almost here, and with that comes one of my favorite pastimes: watching the commercials! And you know I’m not alone — 30% of viewers tune in to the big game primarily to see the commercials, upping the pressure on CMOs to “get it right.” But winning the hearts and minds of the more than 100 million anticipated viewers goes far beyond creating a captivating 30- or 60-second spot. In fact, the production, supporting digital assets, celebrity endorsements, talking animals, etc. just scratch the surface when it comes to delivering an exceptional brand experience.

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Akamai Blog | The Power of Why: Rediscovering Akamai’s Purpose

As I took on the role of Chief Marketing Officer of Akamai earlier this year, I set out to inspire and challenge our teams to build an impactful global campaign that showcases not just what we do, but what we make possible. What quickly became clear is that to be authentic in talking about what we make possible, we first needed to get crystal clear on our why — WHY our company exists, and what our greater impact on the world is.

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