Chinese enterprises are rapidly turning AI into a customer-first growth engine, prioritizing real-time experiences, measurable outcomes, and operational efficiency. A new Forrester Consulting study, commissioned by Akamai, shows that:
- 76% of Chinese respondents cite improved customer experience as a primary driver for AI adoption, underscoring how strongly AI investment is tied to enhancing digital engagement and customer loyalty across mobile-first customer journeys.
- 44% are implementing or scaling personalized recommendations.
- 51% identify harm to brand reputation as their top AI risk, highlighting why Chinese leaders are balancing rapid innovation with strong governance, reliable infrastructure, and trusted partners.
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