German enterprises are scaling AI with a disciplined, outcomes-first approach, prioritizing customer-facing use cases that deliver measurable business value while carefully managing risk. A new Forrester Consulting study, commissioned by Akamai, reveals that:
- 69% of German respondents report increased revenue from AI initiatives for proven use cases like customer service automation and personalized recommendations.
- 69% measure AI success through improved customer experience.
- 61% cite AI malfunctioning as their top risk, underscoring why German leaders are combining innovation with reliable infrastructure, strong governance, and trusted partners to scale AI safely.
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