Indian enterprises are adopting AI with a customer-first, results-driven mindset, prioritizing proven, real-time use cases that drive revenue and scale safely. A new Forrester Consulting study, commissioned by Akamai, shows that:
- 75% of Indian respondents prioritize improving customer experience, reinforcing that AI investments are valued based on their ability to deliver faster, more personalized, and more responsive digital interactions.
- 73% cite operational efficiency as a key AI driver, demonstrating that organizations are using AI to streamline workflows, reduce overhead, and increase productivity.
- 46% are concerned about customer churn and brand reputation risk, highlighting why Indian leaders are balancing rapid AI adoption with strong governance, reliable infrastructure, and trusted partners.
Download The State of Enterprise AI in India to learn more!