Often overlooked when organizations design their web applications is the impact the URL structure and contents can have on search engine rankings and user experience. Should your URLs contain characters that have been recommended in SEO guides to be excluded like “=” or “&” you could be negatively impacting your SEO. Also, if your URLs are a string of numbers and letters that mean nothing to the user you’re likely missing an opportunity to display a URL that both informs your visitor of the main idea or contents of the page but also to include critical keywords that will help a search engine index your page to be returned for relevant searches. You may also want to customize what URL is shown to the customer for branding or ease of use, in effort to make your URL easy to identify or memorable.
With the Forward Rewrite Cloudlet, you’ll gain an easy to use tool that helps you to manage your rewrites and have them executed at the Edge of the Akamai Platform. This helps you avoid unnecessary round trip requests back to your data center by offloading hits associated with URL rewrites from your web or application servers.
For website owners who are concerned with improving the SEO for their dynamically generated URLs without negatively impacting web performance, the Forward Rewrite Cloudlet provides request rewriting at the Edge of the Akamai Intelligent Platform that helps customers to return alternative content while keeping the URL in the client’s address bar customized or unchanged. Unlike DIY approaches or a solution implemented at the origin data center, Forward Rewrite Cloudlet does not require custom development, is quick to provision, and takes advantage of the performance and scale of the Akamai Intelligent Platform.
Cloudlets are self-provisioned and self-configured via Luna Property Manager and Cloudlets Policy Manager. You can also manage Cloudlets functionality via included API.