Cost of a DDoS Attack

Brand value is difficult to quantify, damage to brand nearly impossible to quantify.
Nevertheless, Akamai believes the following assumptions are fair:

• Brands have value
• Websites serve brand value
• Website downtime, therefore, detracts from brand value

If you are not comfortable with these assumptions, simply leave this section blank. For guidance on the relative value on your brand, check out the brand values calculated by Interbrand