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Wedia, Digital Asset Management Software Provider, Delivers Seamless Digital Experiences with Help from Akamai

Ina Christova

Written by

Ina Christova

December 08, 2021

Ina Christova is a Marketing Program Specialist at Akamai Technologies.

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Wedia makes it possible for some of the world’s biggest companies to effectively manage, customize, and deliver their marketing assets. Akamai is delighted that this fantastic brand has chosen us to deliver a rich and engaging web experience for its customers while also ensuring the highest level of security for the great array of multimedia assets stored on their platform by a number of Fortune 500 companies.

Wedia’s Digital Asset Management (DAM) platform enables their clients to manage all of their important materials, which include images, videos, PDFs, logos, and more. This creates a varied library that can be integrated with the companies’ different systems, such as ecommerce websites, social media channels, the Adobe suite, and more. The platform is trusted by some of the top companies across a number of key industries, including retail, consumer goods, financial services, and automotive. This makes for an impressive reach — 250 brands and 550,000 users across 40 countries!

Due to the impact of the pandemic and the rise of ecommerce, it has become more important than ever to personalize digital experiences. Wedia makes this possible by providing its clients with the opportunity to serve dynamic content, tailored to each individual user. This is achieved through an integration of different data connectors that give insights into users’ locations and interests.

The Akamai Intelligent Edge Platform empowers Wedia to deliver this fantastic customer experience. It ensures that digital assets are closer to users, which makes it possible for them to view video and images of the highest quality. But it also keeps security threats far away, which is essential given the large number of assets belonging to some of the world’s top companies.

Julien Fauvel, CMO of Wedia, said: “The Akamai platform offers us the key opportunity to ensure our clients receive the digital experiences they depend on, and we are very happy to continue to drive our innovation efforts, with the help of a sharp technical partner.”

Find out more about Wedia at www.wedia-group.com.

 

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Ina Christova

Written by

Ina Christova

December 08, 2021

Ina Christova is a Marketing Program Specialist at Akamai Technologies.