Common Approaches to Mobile Optimized Websites, and the Problems Raised
A common strategy for businesses adapting to the mobile commerce revolution is to develop an entirely separate website for mobile users. While the building of dedicated mobile optimized websites does have the benefit of improving site performance for mobile users, this approach bumps into the problem that there a great many types of mobile devices with widely varying capabilities. Further complicating the challenge of mobile optimization, the mobile device landscape is constantly changing. A company can develop multiple mobile optimized websites targeted toward different devices, but this approach does not scale well and risks diverting too much time and effort from the core business objective of developing great mobile content.
Use the Akamai Cloud to Offload the Complexity of Mobile Optimized Websites
Akamai Ion Mobile is a SaaS solution that makes it easy to optimize your web content for mobile, without you having to purchase infrastructure or adapt your website code. Ion Mobile uses a highly intelligent mobile optimization layer on top of Akamai's industry-leading global content distribution network to dramatically improve mobile web performance as well as the performance of web-connected mobile applications.
The Akamai cloud helps shift the burden of optimizing websites out of your data center and on to the edges of the internet where Akamai's servers apply mobile optimizations dynamically, in real time. This scalable and agile approach to delivering mobile optimized websites uses advanced techniques such as front end optimization (FEO), adaptive image compression, and transmission protocol optimization to provide the best results for any device, anywhere, anytime. The Ion Mobile solution also leverages real user monitoring to develop actionable intelligence about how mobile users are engaging with your web content.
Learn more about how Akamai's Mobile Cloud Application Services make it fast and easy to optimize your web content for mobile users.