Games are evolving, the market is growing, and the studios, the game studios, are trying to keep you engaged with the game. The way Edgegap helps those studios is by providing them the tools so that they can focus on making fun games, making sure that they spend all of their resources where it matters, and then leave it up to us to focus on the back end, the plumbing.
We make sure that all of the right connectivity works so that they can spend their time and resources on the artistic side of the house, be it the monetization of the games and really making it fun at the end of the day for players like me.
With the internet, you never know what you're going to get. But if you're really close to the source of the information on the game server, it's just going to bring a better experience. Akamai brings this, you know, this big distribution. They are everywhere in the world, and that allows us to tap into their network basically and say, okay, I want to have more locations over here, more locations over there.
What Akamai has started to build with the connected cloud is the future for gaming because it's about distribution. It's about getting closer to where the users are, where the players are, so that they can have a better experience together.
One of our customers, they called me in advance and said, Phil, we will have like hundreds of thousands of players starting from New York. And that's where the game is supposed to be played most because that's where we're going to do some marketing around. And ended up that one of the streamers in Australia that really liked the game really started pushing it. And when I say a lot, a lot. If you were to be using the traditional way of deploying server, all the server would be located in New York.
However, using Edgegap's technology, all the servers were spun up in Australia. So all the players had a really good experience. They had no lag, no latency, and they were able to play the game. And that's how the game became popular today. None of it would have been possible if we're not using the Akamai connected cloud partnership.