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For businesses working to develop or maintain a successful online video strategy, an online video platform can alleviate the challenges of preparing, delivering and monetizing online video streaming content. These challenges only become more difficult as consumers come to expect better looking, higher performing online video experience on any device, anywhere.
Leveraging the Infrastructure and Capabilities of an Online Video Platform
Access to faster broadband service while home and away, and the availability of increasingly powerful computers and mobile devices have helped make online streaming an easy and convenient way to use video for entertainment, learning, shopping, and collaborating. The ease of finding and enjoying streaming media for consumers contrasts with the number and complexity of workflows implemented by content providers in order to keep up with technological advances and user needs. Often, invisible to the consumer, an intelligent online video platform is what's enabling their superior online media experience.
It may be fairly simple to learn how to stream video on the web. But figuring out how to securely stream video—to any device, any platform, and any place in the world—while offering high quality, glitch-free playback requires an amount of time and resources many organizations may not be prepared to invest.
By leveraging the expertise and infrastructure of an online video platform, content providers can streamline and reduce spending on online video workflows. These workflows include: video transcoding and processing (including the optimization of content for specific devices), video player design and development, content hosting, video syndication and distribution, advertising, video analytics, secure streaming and content protection.
Choosing an Online Video Platform
While any dependable online video platform will offer a range of basic services, the best media platform for your company will be one that shares your vision, provides you with a highly distributed and reliable network of servers, and supports your existing workflows while introducing innovation that will improve your ROI and enhance the user experience every step of the way.
Akamai's cloud-based Sola Media portfolio is an online video platform that can be integrated easily with your business and can accelerate your ability to reach and engage audiences, no matter where they are or what device they choose to use.
Built on the Akamai Intelligent Platform—the world's largest CDN—our high-performance media storage and delivery solution (Sola Sphere), media workflow simplification services (Sola Vision), and comprehensive behavioral analysis and service monitoring solution (Sola Media Analytics) work together to offer organizations the reliability, adaptability, and insight they need to manage the complexities of online video delivery. Let us help you take advantage of new opportunities to engage audiences and increase revenue now and into the future.